STRENGTHS

  • Proximity to Customers
  • Understanding Business Cultures and their requirements
  • Same time zones and working week
  • Understanding product and region
  • Strong Brand awareness
  • Product Quality
  • Strong Ethics and Policies
  • No Liability
  • Stocking and Local Supply
  • Various Mill’s Support (Local and International)
  • Local Manufacturing with Appropriate Certificates

WEAKNESSES

  • No major steel raw material Producer
  • Longer lead times than the competition
  • Irregular supplies
  • No import barriers
  • Price has more preference over commitment and quality
  • Manufacturing of One Profile
  • Introduction of VAT
  • Political Instability of the Region
  • Highly reliant on Oil prices

OPPORTUNITIES

  • Reconstruction of Countries destroyed in War
  • Develop untapped Markets & Products
  • Markets and customers potential – Tie Up
  • One-Stop shop solution
  • Structural Decking Range -2W / 3WH
  • Purlin Manufacturing

THREATS

  • Once market share gone/reduced will take time to regain
  • Fierce competition from competitors
  • No Import barriers